Digital Marketing Executive - CyberAxis

This is a full-time, on-site Digital Marketing Executive role based in Hyderabad. The Digital Marketing Executive will plan and execute digital marketing campaigns across channels such as social media, email, and web to promote cybersecurity and IT governance services. The role includes creating and optimizing website and campaign content, coordinating with internal teams to align messaging, and managing company presence on social platforms. The person in this role will monitor and analyze web and campaign performance using analytics tools, prepare regular performance reports, and propose data-driven improvements. Additional responsibilities include supporting event promotions, maintaining marketing assets, and staying current with digital marketing and cybersecurity industry trends.

• Plan and execute digital marketing campaigns across social media, email, search engines and other online channels.
• Create engaging content for CyberAxis services, solutions, blogs, case studies and promotional campaigns.
• Manage and regularly update the company’s LinkedIn, Facebook, Instagram, YouTube and other digital platforms.
• Support search engine optimisation activities, including keyword research, website content optimisation and performance tracking.
• Generate and nurture leads through email campaigns, landing pages, social media and online promotions.
• Monitor campaign performance using analytics tools and prepare reports on reach, engagement, leads and conversions.
• Coordinate with sales and technical teams to create brochures, presentations, infographics and marketing materials.
• Research cybersecurity market trends, competitors and customer interests to improve campaign effectiveness and brand visibility.

• Strong foundation in Marketing, with experience in planning and executing digital campaigns.
• Excellent Communication skills, including clear written and verbal communication for technical and non-technical audiences.
• Hands-on experience in Social Media Marketing, including content planning, posting, and engagement management.
• Proficiency in Web Content Writing for websites, blogs, landing pages, and campaign assets.
• Should have basic to intermediate level understanding of cybersecurity, IT services, or technology solutions.
• Ability to work with Web Analytics tools to track performance, generate insights, and optimize campaigns.
• Basic understanding of B2B or technology/cybersecurity marketing is an advantage.
• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
• Strong organizational skills, attention to detail, and ability to manage multiple initiatives in a fast-paced environment.
• Comfort working on-site in Hyderabad and collaborating with cross-functional teams.